‘Listas’ Campaign Enlists Women — Backbone for State’s Emergency Preparedness

Was Live Thursday, April 4, 2024 | 1pm PST

Related Coverage

• First-Ever Listas Campaign Helps Women Prepare for Emergencies
• YouTube Playlist of Highlights from this Briefing

Guest Speakers

• Diana Crofts-Pelayo, Assistant Director, Crisis Communication & Public Affairs, California Governor’s Office of Emergency Services (Cal OES)
• Stephanie Nguyen, Assemblymember, District 10
• Shayla Happi Amenra-Warmsley, a mother of two and a teacher

Event Overview

Ethnic Media Services and California Black Media will present a statewide ethnic media briefing aimed at raising awareness about Listas California, a first-of-its kind effort by the California Governor’s Office of Emergency Services (Cal OES) to empower women with emergency resilience knowledge.

Listos California 2023 research identified key demographic groups that would benefit from additional resources to help them prepare for disasters, with women being one of the leading groups primed for additional engagement. Acting on this research, Cal OES launched Listas California in March during Women’s History Month.

Since 2019, Listos California has succeeded in reaching millions of Californians who otherwise wouldn’t have access to lifesaving emergency preparedness information. For more information, visit: ListosCalifornia.org.

Presented by California Black Media & Ethnic Media Services