High Touch Communications in the Age of AI

ACoM delivers reporting that reflects America’s diverse communities from the inside out, while fostering grassroots engagement, multilingual messaging, and advocacy that amplifies authentic voices—connecting advertisers with trusted community media partners nationwide.

Journalism, Social Marketing and Community Engagement

As AI reshapes communications, people crave authentic voices and real, in-person connections. This is where our media partners prove indispensable: they serve unique audiences who trust them, document life in their communities, and act as a collective advocacy voice in the public sphere.

Leveraging 25 Years of Trust
ACoM builds on decades of relationships with multi-platform ethnic news outlets rooted in the audiences they serve. Our national directory identifies more than 3,000 ethnic media outlets in all 50 states.

News Briefings
We organize virtual and in-person briefings locally, statewide and nationally, that connect ethnic media with experts, policymakers, advocates, and storytellers—generating original, multilingual reporting and strengthening the knowledge base of our partners.

Community Engagement Events
We tap the convening power of ethnic media to host events that create two-way communication between grassroots communities and public or private sector clients.

Conferences, Expos & Awards
We host in-person conferences, expos, and awards to elevate the visibility and viability of ethnic media while raising funds to support in-depth reporting, collaborative projects, professional training, and webinars.

Public Awareness Campaigns | Social Marketing
We create public awareness campaigns that combine earned and paid media through a “one buy, one bill” ad network that customizes culturally-relevant messaging to reach audiences and tracks key metrics (both tangible and intangible) in multi-media platforms including social media.

Success Stories

• Federal Trade Commission
  Between 2015-2025, we organized over 40 on site briefings for the FTC in cities across the country – from Anchorage, LA, SF, Houston, Boise to Oklahoma City, Cleveland, Minneapolis, St, Louis, Kansas City to Miami, Atlanta, NY, Boston and beyond – to expand its capacity to promote awareness of consumer fraud to diverse audiences. In 2023, FTC expanded its contract to include advertising.
• California 2020 Complete Count
  Building on our work in 2000 and 2010, we contracted with the state Complete Count to coordinate outreach to AAPI, MENA and Native American communities about the 2020 Census, including advising on media ad placement, organizing onsite and online news briefings and hosting community engagement events.
• COVID 19 Vaccines – CDPH
  Partnered with advertising and PR firms handling the California Department of Public Health’s campaign to promote COVID 19 vaccinations with a special emphasis on isolated minority populations in the state’s rural counties. Our Myth Buster campaign provided fellowships to 85 reporters who generated close to 100 stories in 60 outlets serving communities in languages.
• Stop the Hate
  As a statewide coordinator promoting 3 year California’s Stop the Hate campaign, we coordinated collaborative reporting projects among multi-racial, multi-ethnic news outlets on topics ranging from same sex marriages – a counterpoint to hate – to bullying in schools; organized community engagement events with NGOs and CBOs to expand and diversify their messaging; brought over 200 decision makers and community leaders to Sacramento to strategize on how to build stronger synergy to mitigate hate within and between diverse communities.
• LA County Pandemic
  Combining reporting fellowships with in-person news briefing and advertising customized to LA’s diverse populations, we partnered with a local PR firm and LA’s Department of Immigrant services to plan and implement over three months a $1 million campaign that reached ethnic and community audiences in 14 languages across the county.