News Briefings

Bad Bunny: Redefining the Latinx Narrative in Times of Crisis

By ACoM

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Was Live Friday, October 17, 2025 | 11am PST

Guest Speakers

  • Julio Ricardo Varela, Editor of The Latino Newsletter (formerly of Futuro Media and Latino Rebels)
  • Antonio Mejías-Rentas, veteran entertainment journalist, former La Opinión and Boyle Heights Beat Editor
  • Frances Muntaner-Negron, award-winning filmmaker, writer, and scholar. Professor at Columbia University and author of Boricua Pop: Puerto Ricans and the Latinization of American Culture

Event Overview

As Latinos face rising discrimination, with even citizens targeted by masked agents and deportations, Puerto Rican superstar Bad Bunny has emerged as a voice of cultural resistance. Through his music and pride in Puerto Rican identity, he has uplifted his island and community, inspiring and benefiting the island’s economy during a recent 30-day residency there. 

Out of concern for ICE targeting, he left the U.S. off his last world tour, yet next year he’ll take the biggest American stage: the Super Bowl Halftime Show, and he’s challenged audiences to “learn Spanish by then.”

While other Latin artists like Peso Pluma, Becky G, Don Omar, Ivan Cornejo, and Nezza support immigrant causes, Bad Bunny is considered by many to be the biggest music star in the world, with a global platform. His willingness to use it makes him a defining figure in this moment.

Presented by ACoM

Cover Image Credit: Canva Photos