A historic halftime show, fresh Grammy wins, and a global audience put Bad Bunny at the center of debates about culture, language, and belonging in America.
Bad Bunny’s Super Bowl spotlight isn’t just entertainment; it’s a collision of identity, industry, and empire. A Puerto Rican artist turns halftime into a lesson in culture, commerce, and power.
When rapper Kendrick Lamar took the stage at Super Bowl LIX, where the Philadelphia Eagles dominated the Kansas City Chiefs 40-22, fans expected an electrifying performance from one of hip-hop’s most celebrated artists.
